once bitten

Sarah Jessica Parker is finally utilizing her fashion insider’s access, not to mention stylistic prowess, to launch a new clothing line called Bitten, The Daily has learned. The fashion chameleon, known for the savvy manner in which she wears everything from Temperley and Giambattista Valli to Balenciaga and Gucci, is hosting two seated luncheons tomorrow at Indochine for an exclusive group of editors, where she will present a private viewing of her new line. Details on the collection, including price point, target audience, and manufacturer, remain tight-lipped, but many insiders are already comparing it to The Row, the fashion line developed by the Olsen twins. SJP, who turns 42 in two weeks, is, of course, no stranger to the fashion world, having accompanied Alexander McQueen to last year’s Costume Institute gala and been a muse to Oscar de la Renta and Narciso Rodriguez. Parker was also the recipient of the Fashion Icon Award at the CFDA Fashion Awards in 2004.

source: fashion week daily