Wednesday, January 23, 2008

Gucci Hearts NY

Gucci's love of New York is soon going to become very apparent--both by its new, and world's largest, flagship at 725 Fifth Avenue opening in February, and by a selection of exclusive products brand creative director Frida Giannini has designed to herald the occasion, identified by special "Gucci Hearts NY" branding. The first collection, "Gucci Hearts NY," is an ode to the city, where Gucci first opened its doors in 1953. Giannini has taken Gucci's iconic webbing and its GG pattern canvas and reinterpreted them in white, shiny GG canvas complemented by bold red and royal blue stripes. The "Gucci Hearts NY" moniker, which uses Guccio Gucci's iconic signature, has been irreverently stamped across the fabric. Among the product offerings in this category are the Joy handbag, offered in three different sizes, as well as a silk scarf, priced from $320 to $770. A complementary collection of pieces has also been created in the form of a soft briefcase, toiletries bag, hard-sided luggage, a trolley suitcase, and a duffle bag in two sizes that ranges in price from $895 to $6,900.